Parks Projects Retail
ROLE: Experiential Designer
Design Team, Collaborators and Fabricators: Aran Reo Mann, Thanh Huynh and Vinnie Jae
Photography by: Tulio Diaz, @hautesitemedia
Keith Eshelman, Co-founder and CEO of Parks Projects, aimed to establish a Forest Portal within his retail store. Despite collaboration with various retail designers, they fell short of achieving the transformative level required to align with their company motto: "Leave it Better Than You Found It." Their mission is to empower the next generation of Park Champions dedicated to preserving cherished parks. Consequently, they opted for a design overhaul to immerse visitors in a Redwood Forest experience within the retail space, offering a simulated park encounter for engagement.